Most of us are only too aware that, whatever roles we have in today’s fast-moving world, much of our success lies in getting others to say ‘Yes’ to our requests. What many of us might not take note of, though, is the vast amount of research that has been conducted on the influence process. What factors cause one person to say ‘Yes’ to the request of another? “Yes!” is stuffed with practical tips based on up to date academic research that shows how the psychology of persuasion can provide valuable insights for someone interested in making improvements to their ability to persuade others – whether in the workplace, at home or even on the net. It combines the counter-intuition of Freakonomics with the popularizing of “Does Anything Eats Wasps?” For every mini-chapter accommodates a mystery which is solved in a way that provides food for thought for someone having a look to be more persuasive, and for someone interested in how the world works.
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This item: Yes! 50 Secrets from the Science of Persuasion£9.78