Rework has so many new ideas about doing business differently!



Rework shows you a better, faster, easier way to succeed in business. Read it and you’ll know why plans are actually harmful, why you don’t need outside investors, and why you’re better off ignoring the competition. The truth is, you need less than you think. You don’t need to be a workaholic. You don’t need to staff up. You don’t need to waste time on paperwork or meetings. Also, you don’t even need an office. Those are all just excuses.

My review:]This is one of the most thought provoking books I’ve read. It has so many new and interesting ideas. I’m going to have re-read this book more than once to make sure I learn as much as possible. This company really does go against conventional wisdom about doing business.

Whilst I might not agree with all their points, I do like to hear new ideas to challenge what I think is the right thing to do. One example of where I don’t agree with them (from my own personal point of view) is regarding working remotely. I feel there are lots of benefits from working with a team in terms of social interactions and ease of sharing information via face-to-face conversation. It is probably a personality thing – some people are happy to work remotely, others need the human connection. Don’t get me wrong, most of what they say in this book I agree with and believe that companies should be adopting to move forward.

Whilst I don’t use Basecamp (the project management company which the authors created), I have signed up to their newsletter to find out more about what this forward thinking company is up to. Hopefully over time I will be successful enough to need a project management platform.

Is there anything I can take from this book?

Where do I start?! Nearly every chapter can help me change what I am doing. I feel the two strongest pieces which have really stuck with me are:

– Develop any side projects as you go along. In the book they talk about how they were starting their business and did things differently so they wrote Rework as a side project. I feel there are a number of different side projects I can put out there as I work on this site. For example, I like having a debate about gambling vs investing – so I might do a side blog which just focuses on that and doing a couple of small experiments with small amounts of money (coming to a blog post in the future).

– Pick an enemy. They discussed the way that Dunkin’ Donuts picked an enemy with Starbucks in their marketing to promote their brand and how they are different (the former using simple language to describe the size of the cups). I need to define my enemy but I know I want to take aim at people like wealth managers and private banks who are giving poor money advice in order to make more money themselves!


Thought provoking = 10 (out of 10)

Enjoyment of reading = 8 (out of 10)

Money making = 7 (out of 10)

Overall score = 8.32

Read again = Definitely

Buy it now


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