The small BIG! I’m really looking forward to putting what I’ve read into action


In The small BIG, three heavyweights from the world of persuasion science and practice — Steve Martin, Noah Goldstein and Robert Cialdini — describe how, in today’s information overloaded and stimulation saturated world, increasingly it is the small changes that you make that lead to the biggest differences.

My review:


Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah,


Thought provoking = 8 (out of 10)

Enjoyment of reading = 8 (out of 10)

Money making = 8 (out of 10)

Overall score = 8.0

Read again = Probably (but likely to refer to my notes only)

Buy it now

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