Yes! : 50 Scientifically Proven Ways to Be Persuasive

Synopsis:

Most of us are only too aware that, whatever roles we have in today’s fast-moving world, much of our success lies in getting others to say ‘Yes’ to our requests. What many people might not be aware of, though, is the vast amount of research that has been conducted on the influence process. What factors cause one person to say ‘Yes’ to the request of another? Yes! is full of practical tips based on recent academic research that shows how the psychology of persuasion can provide valuable insights for anyone interested in improving their ability to persuade others – whether in the workplace, at home or even on the internet.

My review:

I have read a number of books on psychology as I’m very interested in the topic. What I really love about this book is that it keeps everything very high level and practical. As a result, you can read about one of their experiments and quickly digest it and consider how it can be used in your everyday life / work.

As there are so many experiments, to get the most out of this book you really need to think of it as a text book, make some notes and try not to read too much too quickly as there is so much information to digest.

My favourite experiment in the book is one where they asked people to put a small sign in their house window. The sign was asking people to slow down when driving through the village. Most people said Yes! They agreed as it was only a small commitment and for a good cause. Then the experimenters when back and asked the same people to put a large sign with the same message in their front garden. The people said Yes! as they wanted to be seen as consistent with their previous actions. They would never had said Yes! to the large sign if they had not been asked to put the small sign in the window first.

Is there anything I can take from this book?

In theory there are 50 different things I can take from this book. I plan to reread each chapter again and consider how I can improve persuading people to subscribe to my blog.

In conclusion, this book is key as I don’t have a traditional¬†sales background. Therefore, any small changes I can make increase my sales using these tips could have a material impact on my future success.

Score:

Thought provoking = 8 (out of 10)

Enjoyment of reading = 7 (out of 10)

Money making = 7 (out of 10)

Overall score = 7.36

Read again = Probably

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