Grinding it out shows that age isn’t a barrier to starting something new!
A memoir from the founder of McDonalds. Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising, shared national training and advertising have earned him a place beside the men who founded not merely businesses but entire new industries.
But even more interesting than Ray Kroc the business legend is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 when he met the McDonald brothers and opened his first franchise.
This is a great story about the life of the man behind McDonald’s. Easy to read – the first book I’ve completed in just 2 days.
I can’t believe he only started it all when he was in his fifties! There is much to learn about how to overcome challenges and just get stuff done. I was also fascinated to learn how McDonald’s is a real-estate company as much as it is a fast-food restaurant chain.
The pace of development of the business is amazing and I liked the way he kept some of his founding team in senior business roles as it grew. As the evolution was so fast paced, there are no real snippets that I felt I could take away and apply to my own life.
Similar to the story about Nike (Shoe Dog), it shows that you don’t need to create your own product at the start to create a successful business. You can take a product that already exists and sell it to a new audience or in a different way. The McDonald brothers created the restaurant, Ray Kroc took the business and made it into a multi-chain business with its own brand.
Following on from the point above, it shows you don’t even need the best product. Everyone you ask will tell you they can cook a better burger than McDonalds but they can’t create a business as good as McDonalds. The business is about a service, consistency and scale.
I would have loved to know more about the classic icons of McDonald’s a bit more, such as Ronald McDonald and the Big Mac.
Thought provoking = 6 (out of 10)
Enjoyment of reading = 9 (out of 10)
Money making = 5 (out of 10)
Overall score = 6.32
Read again = Probably not (although will watch the film, The Founder)