Shoe Dog is one of the most gripping business autobiographies I’ve read!


In this candid and riveting memoir, for the first time ever, Nike founder and board chairman Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands. 

My review

This is the best business autobiography I’ve read in a while. It is a gripping story and shows how close a company a massive as Nike almost failed to exist on a number of different occasions. 

Phil Knight is a special character. It shows that business might have a great product but without the right attitude (“never say die”), the business may never reach its potential. Similar to Richard Branson, he was able to stand up to much larger companies who tried to stop his growth. A true warrior.

I’m going to miss reading this book – I very much enjoyed it.

A bit like the McDonald’s book (Grinding it out), I would have liked to hear more about some of the iconic parts of the business’s history – e.g. linking up with Michael Jordan and Tiger Woods and “Just do it!”.  

Is there anything that I can take from this book?

I suppose the key thing is that to make a business successful, you don’t need to come up with the best product initially, you just need to find the best product and make it your own. Phil Knight didn’t design the first Nike Shoe, he imported it from Japan and sold it to a new market, learnt what the market wanted / needed and grew from there.

For me, one of my actions from my blog ‘Becoming a ‘Rich Dad” was to create a business. So I started this site. After reading Shoe Dog I’m going to focus on getting what material / thoughts I have on the books I’ve already read out there, gauging feedback and adapting rather than making sure I have the greatest website – I’m sure it will improve over time.

In conclusion, I would strongly recommend this book to everyone.


Joy of reading = 10 (out of 10)

Thought provoking = 7  (out of 10)

Read again = Probably

Overall score = 8.53

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